Coffee twice, and you walked both off. The path is worn in a little more. Quiet up here now.
Good night
Poof's notebook
3 minMost cravings pass in a few minutes.
1 tapFrom Home, a widget, the Lock Screen or Siri.
0 accountsNothing to sign up for.
100 % on your phoneWhat Poof learns never leaves it.
FreeEvery kind of help, for good.
(01) When it hits
When a craving hits, one tap.
Say how you feel. Poof picks the exercise for the craving and breathes with you. The craving crests, then it passes.
Short demo
9:41
×
What's going on?
Pick the closest one.
Not sure? Tap Craving.
(02) Poof learns you
Pooflearns you.
Every craving you get through teaches Poof what helps you. Next time, it's ready.
Remembers
What got you through
The exercise that helped last time comes first. Poof says why, in one line.
Notices
Your hard hours
A quiet note before your usual hard time, in your own words. It goes quiet if you ignore it.
On your phone
Private by design
Learning happens on your iPhone. From December, on iPhones with Apple Intelligence, Poof reads your evening line on the device and answers in its own words. Every phone gets the same help.
Arrives in December. You still say how you feel; Poof never guesses.
(03) The Hill
Every day you get through clears the Hill.
Whether you quit vaping, pouches or smoking, Poof lives on a hill above a small town. Keep scrolling, and the days pass.
Day0
The Hill is all fog. Poof is here anyway.
(04) Widgets · Lock Screen · Live Activity
Poof when the app is closed.
21days smoke-free$84 saved
Craving
21days smoke-free
Home Screen widgets
Poof on the Hill
Small, medium and large: the Hill's fog state, your day count, and the craving button that skips straight to help.
3:42
Day 21 · Poof
9:41
21days smoke-free
Craving
Box breathing3:42
The smoke is rolling out.
DoneStill hard
Lock Screen · Live Activity
One glance, then breathing
Poof's face, your day, a tappable "Craving". Light, dark and tinted. The exercise runs in the Dynamic Island and on the Lock Screen. From December, Move runs the full five minutes while you walk.
21days · sleep well
23:14
StandBy
A night light
Charging sideways at night: the Hill, Poof asleep, the window on. No buttons.
(05) Trust
Honest by design.
No account
Nothing to sign up for.
No ads, never sold
Your quit isn't the product.
On-device learning
Patterns never leave your phone.
Built on research
Urge surfing, if-then plans, check-ins.
Not medical advice
Thinking about a patch or gum? Ask your pharmacist.
2026 · 11Public betaTestFlight. The craving flow, the Hill, check-ins, widgets.
2026 · 12Poof learns youOn the App Store. The exercise that helped comes first; the hard-hour note in your own words; the evening story notices your day.
2027 · earlyThe switch pathStep down by switching to a lighter product first, then off nicotine. Live weather on the Hill. Android.
Plans, not promises.
Questions.
Is Poof a medical app?
No. Poof is a wellness companion that helps you through a craving. It is not medical advice. If you want nicotine replacement, talk to a doctor. If you ever feel unsafe, call your local emergency number or a crisis line.
Does Poof use AI?
Yes, on your iPhone. It learns what helps you. From December, on iPhones with Apple Intelligence, Poof reads your evening line on the device and answers with one of its own hand-written lines. Your line is never sent or kept. What Poof learns never leaves your phone. There is no chatbot, and help in a craving is fixed and instant.
What if I slip?
The fog rolls back for a day and Poof gets hazy. It never loses a stage, and every day you’ve built still counts. Keep climbing.
Does it work for vaping and nicotine pouches?
Yes. Vapes, nicotine pouches and cigarettes, cold turkey or step by step.
Is the quit plan behind a paywall?
No. Onboarding, Poof, the Hill, craving first aid, check-ins, widgets and everything Poof learns are free. Plus adds the notebook. The notebook arrives in December.
What does Poof+ cost?
Pilot pricing is $24.99 a year with a 7-day free trial, $4.99 a month, or $49.99 one-time. Not helping? Get your money back. Refunds go through Apple. The notebook arrives in December.
Does Poof work without signal?
Yes. Everything lives on your phone, so craving help works offline.
What happens after I quit?
Poof stays, free. Your Hill keeps changing with you.
Is there an Android version?
Not yet. Poof is iPhone first. Android is planned for early 2027.
Poof is a wellness companion, not medical care. If you feel unsafe, call your local emergency number or a crisis line. Health timelines shown in the app come from cigarette research and are labelled as such.
Your Hillis waiting.
Public beta in November on TestFlight. Leave an email and get one message when it opens.
Poof · for iPhone
Day 21 · Poof
